Regular visitors to the Sun Journal’s website saw something different on Thursday, and I’m not talking about the picture that goes with my column.
Our website, newbernsj.com, has undergone a huge transformation, and it’s not limited to its updated format and colors.
The site’s underpinnings have been cleaned out of unnecessary clutter that resulted in slow loading onto your web browser.
We also cleaned out a lot of links in our pull-down menus, and reduced the number of pull-down menus, to make it easier to find the things you want.
We also created new menu options and added more local content to our home page to put emphasis on what we consider to be our premium content: our local stories.
I wrote a little blurb about the changes on our website and on my blog. This is no mere window dressing, I said. And I meant it.
I also pointed out that our website is a work in progress and invited readers to let us know about bugs, problems and things we overlooked in our rush to get the new site rolled out on time.
The biggest problem, in my mind, is how we display obituaries. The list is limited to seven obituaries, and there is no obvious way to see the rest. We actually do have a link in the News pull-down menu (News > People > Obituaries), but the whole idea of this redesign is to make your experience with our website intuitive and efficient. We’re working on a solution.
Another problem that arose this week had nothing to do with the redesign. The “Most commented” list inexplicably started listing the most commented stories from other newspapers in other states. The problem was persisting on Friday as I wrote this column, but we were working on a fix for that, too. Although it was interesting to see what kinds of stories were causing commotions in Texas, Florida and western North Carolina.
Our new site makes it easier to contact the different departments at the Sun Journal. For example, if you want to subscribe to the newspaper or are having problems with delivery, emailing me was not the most expedient way to find a solution, but that’s what a lot of people used to do when they couldn’t find the right link on our old site. Links to the newsroom, advertising and circulation now are much easier to find.
The redesign comes at a time when the Sun Journal is reenergizing its whole approach to online journalism. You saw some of it in our constant coverage of Hurricane Irene. We are pushing forward with Facebook and Twitter, plus email and text alerts.
We are asking our readers questions and getting their responses, feedback and advice via social media.
I have also dusted off my neglected blog, which you now can get to via our home page. And now that it’s there, I sort of have to pay attention to it.
And I got a new picture taken.
My old picture was taken some time during my first week at the Sun Journal in June 2009. It wasn’t that old of a picture, but for some reason I got a lot of complaints about it. The most common thing people say is that I’m taller than I look in the picture.
The oddest thing I hear, and I hear it a lot, goes something like this: “You’re with the paper, I recognize you from your picture. You look nothing like it.”
So I had a new picture taken to go with our new website.